Pimp Your Mayo – Flavour Without the Fridge Clutter

A Simple Idea That Became an Award-Winning Seasoning

Emberton Fayre is proud to supply Pimp Your Mayo, the game-changing seasoning blend that lets you create flavoured mayonnaise on demand. Born from a lightbulb moment (and a heated kitchen debate), Pimp Your Mayo was founded on a simple realisation: most condiments are just flavoured mayo—so why not make a seasoning that lets you mix your own, exactly how you like it?

With a 12+ month shelf life and a customisable flavour intensity, Pimp Your Mayo eliminates the need for half-used bottles cluttering your fridge. Just add it to plain mayo, stir, and enjoy restaurant-quality flavours at home.

From a home kitchen experiment to a Great Taste Award-winning brand, Pimp Your Mayo is here to revolutionise how you season your food—one spoonful at a time.

The idea:

The Pimp Your Mayo journey started like many other businesses, over a heated argument.  On one side of the ring, a man and his collection of sauces, on the other, a wife fed up with no fridge space and a mountain of half-used out-of-date sauce bottles. 

 At that moment, it was realised so many of the sauces were simply flavoured mayonnaise… Garlic, Siracha, Peri-peri, Truffle etc.  

Why keep so many bottles in the fridge, why not use plain mayo as the base and add your flavours when needed?

Enter Pimp Your Mayo, a fine seasoning blend that blends with Mayonnaise, keeps for 12+ months in your cupboard and can be added to your preferred ratio. Think Goldilocks and the Three Bears, not too hot not too mild…

The Beginnings:

In 2021 Oscar & Co started testing blends, armed with a small coffee bean grinder and making a considerable mess of their kitchen. Tiny sachets of blends labelled A/B/C were distributed to family and friends in a quest to find the best.

Fast forward to 2022 and they thought they would try their luck and sign up for the Great Taste Food Awards. The entries are open for a short window in January, with results not announced until August. They signed up Chipotle & Lime, quickly mocked up the first packaging and sent it off in the post, before returning to their office jobs and waiting.

In the summer of ’22, an opportunity arose to open a pop-up kitchen with a friend, “Posh & Pecks” rolled into town with tasty chicken burgers and an opportunity to gather more feedback on their test flavours. Black Truffle and Porcini on a chicken burger with plenty of parmesan became a menu hit and cemented itself as one that should launch.

At this point, not a single jar had been sold, there was only test packaging for 1 flavour, and they still weren’t sure if it was just their friends being supportive.

Then they got the Great Taste results…

They got Two stars! They had independently verified they had an “Outstanding” product!

At this point, they finalised recipes and created packaging for the remaining 3 products that were currently naked.

Then they signed up for their first event, the Broadway Food Festival, and sold out just before the sun came down! With this revelation, food events were frantically booked, and as many weekends as possible were spent attending food festivals and Christmas markets.

Now, Pimp Your Mayo is stocked by Emberton Fayre and available for next-day delivery. Contact us for wholesale prices.